New recipes, openings, collaborations, commitments and network news: follow all the brand’s news.
Nostalgic childhood flavours and bold savoury waffles: our new autumn menu awaits you from today.
9 September 2026
New products
New recipes take to the stage today! Fresh, indulgent summer flavours…
29 July 2026
Our new spring menu comes in savoury and sweet waffles. A perfect blend of flavours and indulgence, led by a savoury street
1 April 2026
With our new savoury and sweet waffle recipes, you’re ready to keep facing winter! On the menu: Tex-Mex flavours and Cookie Dough!
28 January 2026
Our winter recipes come out of our waffle irons today. Until 27 January, come and enjoy our cheesy, indulgent and generous recipes.
19 November 2025
Until 31 October, melt with pleasure over our special Halloween edition, the Bloody Liège waffle
15 October 2025
Network news
Pink October! Throughout October, find the Girl Power range in our outlets: generous, indulgent products that support breast cancer research!
1 October 2025
Know-how
Sweet treats are booming: a trend or a real change in consumption habits? Find out in this report, in which Waffle Factory
25 September 2025
A warm, indulgent autumn with our comforting savoury and sweet waffle recipes. Plenty of flavour pairings to tickle and warm the taste
23 September 2025
After opening a shop in 2020, Waffle Factory is now adding a kiosk to double the Belgian waffle indulgence at the Mon
3 September 2025
The network is growing in town centres, shopping centres and travel retail. Discover the concept, the outlet formats and the application process.
