The Stickwaf and the new menu with spring flavours 🧡
Today, 1 April, we’re unveiling our latest product innovation, which shakes up the snacking world: the Stickwaf, a brand-new format that reinvents the savoury waffle. Inspired by hot dogs and street food, this new product combines practicality, indulgence and originality.
With their elongated shape, crispy on the outside and melting on the inside, Stickwafs are designed to be eaten on the go, easily and quickly.
A hybrid concept between waffle and street food 📍
The Stickwaf is based on a simple, innovative concept: our signature waffle dough cooked around a generous filling. The result: a unique indulgent experience combining soft and crispy textures.
Easy to eat on the go, the Stickwaf is perfect for foodies looking for practical, quick and tasty products.
The Façon Hot-Dog: a comforting, generous version inspired by a great street food classic, ideal for a quick lunch or a small appetite.
The Goat’s cheese, honey and thyme: a vegetarian alternative combining sweet and savoury for a refined taste experience.
Historically known for its sweet and savoury waffles, Waffle Factory confirms with this launch its desire to push the boundaries of the waffle. This innovation, the Stickwaf, embodies a new culinary approach, at the crossroads of Belgian tradition and innovation. Waffle Factory thus confirms its ambition: to make the waffle a playground for innovation and a go-to name in modern snacking.
An indulgent breath of spring 🌼
As well as the Stickwaf, perfect for a small appetite, Waffle Factory is also unveiling its new spring menu. On the menu: 3 unique savoury recipes with spring flavours, a new signature sweet recipe available as a Liège waffle and a Waffine, and two limited editions for Easter and Mother’s Day. 💝
The César savoury waffle: a great classic revisited: chicken, whipped cheese with a hint of garlic, Grana Padano, rocket and a unique tomato sauce developed by the brand.
The Miammamia savoury waffle: a signature spring recipe that everyone will love. Marinated peppers, pepper tapenade, melting scamorza and an aromatic garlic and basil base, all coated in panko: this Italian-inspired waffle will make foodies’ hearts sing.
The Primavera savoury waffle: this savoury waffle, combining gentleness and balance, will appeal to lovers of Italian flavours with its combination of chicken, whipped cheese, garlic and herbs, Gouda, rocket and pepper.
On the sweet side, the White Chocolate Raspberry range 🍓
A new signature sweet recipe revealed: White Chocolate Raspberry 🥹
This spring recipe comes as two must-have waffles, the Liège waffle and the Waffine, and an indulgent drink.
As well as these new products, Waffle Factory is also unveiling two limited-edition recipes to complete these flavours.
- From 1 to 14 April, the Easter Edition Liège waffle will delight foodies with its blend of white and dark chocolate, sweetened whipped cream, a touch of hazelnut and seasonal decoration.
- From 20 May to 2 June, the Mother’s Day Liège waffle will bring a little sweetness with its white chocolate, red berry purée and sweetened whipped cream, all topped with a chocolate decoration.
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