Your next adventure starts here

Grow your business alongside a brand that brings together Belgian heritage, know-how, creativity and shared enjoyment.

More than a concept, a brand to grow with

WAFFLE offers a modern take on the waffle, from a proper meal to a sweet break. An instantly recognisable offer, several consumption moments and a brand that keeps reinventing itself without forgetting its roots.

Stack of chicken-filled savoury waffles on a board

01

01

An offer built entirely around the waffle, from savoury to sweet.

Smiling customer in yellow sunglasses holding a Liège waffle

02

02

Several consumption moments throughout the day.

Waffle dough balls resting before baking

03

03

Dough prepared on site and know-how passed on during training.

Close-up of a Liège waffle drizzled with chocolate

04

04

A menu kept lively with new products and seasonal recipes.

WAFFLE crew member making waffles on site in the kitchen

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05

Structured support before, during and after opening.

Map of WAFFLE locations in France, Belgium, Switzerland, Réunion and Morocco

88 outlets, a network on the move

Already present in 88 outlets, WAFFLE continues to expand in town centres, shopping centres and travel retail.

Strong presence
Present
Areas to develop
See our locations

A format for every location

WAFFLE kiosk in a shopping centre mall

Shopping centre kiosk

Shopping centre kiosk

A compact, eye-catching format

Designed to capture footfall and offer a quick, indulgent and accessible experience.

WAFFLE shop in a shopping centre with counter and display

Shopping centre shop

Shopping centre shop

A space for every consumption moment

A fuller format to welcome customers and offer the complete range.

WAFFLE city centre shop with a terrace

High-street shop

High-street shop

An address at the heart of city life

A restaurant suited to eat-in, takeaway and, depending on the location, delivery.

WAFFLE shop in a railway station, travel retail format

Travel retail

Travel retail

A sweet break on the go

Railway stations and airports: a compact format designed for high footfall, with no compromise on product quality.

Why not carry on the adventure?

Taking over an existing outlet means choosing a business already rooted in its area and bringing your energy, ambition and entrepreneurial drive to it. Discover the opportunities currently available in the network.

An entrepreneurial spirit, a taste for teamwork

We are looking for hands-on entrepreneurs with a feel for product, retail and customer experience. People who can manage a team and want to be part of a deeply human adventure.

Entrepreneur Retail-minded Manager Hands-on Rigorous Passionate about the product

The WAFFLE adventure starts here

Discover the key financial figures
to factor into your WAFFLE franchise project.

Minimum personal contribution

€90,000

Give your project solid foundations to start writing your adventure with WAFFLE.

Decoration and fit-out

€150,000 to €250,000

Bring to life a place with character: warm, indulgent and recognisable at first glance.

Equipment

€80,000

Have the right tools to master our techniques, bring out our recipes and serve indulgence the way it should be.

Initial franchise fee

€25,000

Join the WAFFLE world and rely from day one on our concept, our know-how and our support.

Advertising fee

1 %

Get people talking about WAFFLE, build its appeal and grow its profile, together.

Royalties

5 %

Move forward with the right support: the expertise, tools and energy of a network that grows with you.

Ready to bite into the adventure?

Tell us about your background, your motivation and your project. Our Development team will contact you to plan the next steps together.

Apply now

Three steps, a few minutes: tell us about yourself, your project and your background.

Step 1 of 3 — You

*These fields are required to process your application.

Your application has been sent

Thank you for your application. Our team will review your details before getting back to you to present the next steps.

You’ll never go it alone

From finding the site to opening day, and throughout the life of the restaurant, our teams support you with method, hands-on support and high standards.

  • You submit your application
  • We discuss your project
  • We confirm its feasibility together
  • You find your location
  • You train in the concept and the know-how
  • You open your WAFFLE restaurant
  • Our support continues
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