Once upon a time the waffle in all its forms
37 years of exploring the Waffle in all its aspects to delight you every day !
1987
Creation of BELGAUFRE
– A family History –
It was in 1987 that the magic happened, and our founder, Stéphane Desobry, founded the company BELGAUFRE in Belgium, specifically in Tournai 🇧🇪. His limitless creativity is blended with his father’s recipes to create “an irresistible vanilla flavor.” Coming from a family of biscuit makers, indulgence holds no secrets for our founder. Belgaufre specializes in producing frozen dough for Liege waffle🧇.
Before long, kiosks begin to pop up, delighting the taste buds of our Waffles Lovers 🤤. But for Stéphane, that’s not enough! His goal is to immerse as many people as possible in this indulgent adventure, and he’s convinced of the limitations that frozen dough presents, so he decides to take action! 💪🏻
The first point of sales to enjoy our delicious waffles !
The adventure begins: Stéphane and his father embark on a long process to develop a dehydrated dough for our Liège waffles, thus creating an endless playground for the export of this delicious recipe ✈️. No one had ever made such an innovation until then! 🔥
The franchise network ‘The Waffle Factory‘ is then established, allowing customers to enjoy artisanally made Liege waffles every day. And yes, our waffles are true explorers! 🌍
1999
“I did it because I didn’t know it was impossible to do.”
Stéphane Desobry
2003
Growth of Waffle Factory
If there’s one year to remember, it’s this one! The year when The Waffle Factory transformed into the brand Waffle Factory. A franchise network where the playground expands to include both sweet and savory waffles, the culinary innovation never ends, much to the delight of our Waffles Lovers🫠❤️🔥.
And as a gift, here’s a historic photo of our first point of sale (and the evolution over the years). Yes, Waffle Factory loved color back then 🤭!
The waffles on a quest to conquer France and the world !
Whether we go from Paris to Marseille, from Bordeaux to Lyon, passing through Rennes or Nancy; not to mention Réunion, Martinique, and Morocco, our Waffle Lovers indulge in our sweet waffles … and savory ones too, once (Or multiple times 🤓)!
Since 2011, the Waffle story continues with Guillaume Desobry for even more creativity, product quality, and, above all, human adventure 🥰.
Because Waffle Factory is, above all, a story of sharing and a daily challenge to make your taste buds dance! 🤸🏻♀️🫶🏻
A little history is good …
Tasting our waffles
is even better !